BRANDAXIS conceptualises and develops perfumery and cosmetics brands for entrepreneurs, brand owners, and manufacturers in the fragrance and beauty industry. From defining brand narratives and visual identities to building cohesive product ranges, we help strengthen your market presence and grow your brand’s equity.

Brand Identity

We craft brand stories, design corporate identities, and guide a brand’s image throughout its entire lifecycle.

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Product Design

We conceptualise perfumery sets and innovative accessories that make products truly stand out.

Social Media

We create compelling stills and animated videos that bring brands to life and keep customers engaged.

HOW WE DO IT!

Our process begins with the creation of a distinct brand story. From it, we define the brand’s emotional and visual codes, which guide every stage of brand and product development.

The logo and visual identity are then carefully crafted to express the brand’s essence, followed by the product range.

Our ongoing involvement ensures the brand image is consistently managed and protected, preserving its integrity and relevance as it evolves.

Our Work

With a history of collaborating with global brands across industries—from luxury automobiles to cosmetics—we have developed a deep understanding of what creates exceptional brand experiences.

Today, we focus exclusively on the perfumery and beauty sector, from concept to final product. We nurture each brand, ensuring every detail reflects its unique identity and commitment to excellence.

our clients’ happiness
is the true measure of our success

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono. This explains exactly the way I see Bernard’s way of working: the creative person I know for over 30 years.”

Imad Bechara

Founder/Artist, BECHARA STUDIO

“I have worked with Bernard for over twenty years, and I can honestly say that my entire design perspective was shaped through working with him. He challenged and inspired me to think in a creative, modern way, while developing some of Afnan’s most successful products. Bernard is a great creative director—and an even greater human being.”

Imran Fazlani

Managing Director, AFNAN

“Bernard has an exceptional eye for detail and a rare, multidisciplinary talent. He has helped shape my understanding of branding and packaging design. He is a passionate and skilled art director. His “golden tooth–hurt” principle is unforgettable! In many ways, he has also been a wonderful mentor.”

Philippe Guerin

Co-founder/Chairman, IDENTISCENTS

“Ce fut un plaisir de collaborer avec Bernard, qui se montre très professionnel et très humain. Il a une bonne compréhension de l’univers de la marque et une bonne vision à long terme. Je recommanderais donc vivement Bernard pour le développement de vos projets.”

Elodie Pollet

Créateur, EUTOPIE

Bernard est un graphique designer parmi les meilleures au monde, sa connaissance du métier ainsi que son sens de créativité font de lui un artiste. J’ai travaillé avec lui Bernard plusieurs années et étais toujours satisfait de son travail. Merci Bernard.

Mohamed El Jariri

Directeur Général, ALLBEAUTY

“Working with Bernard is both creatively rewarding and genuinely enjoyable. He is generous with his ideas and time, fiercely loyal, and immensely talented. His eye for design and detail is outstanding, and he simply makes everything look that little bit cooler.”

Jaunita Moller

Directrice Générale, BERGERIE 528

Say Hello

A good idea and a great team is all you need.

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